United Spinal Association Jobs

All the benefits and perks you need for you and your family:

· Benefits from Day One

· Career Development

· Whole Person Wellbeing Resources

· Mental Health Resources and Support

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Shift : Monday-Friday - 8:00am to 5:00pm

Job Location : Remote

The role you’ll contribute:

The Search Engine Marketing (SEM) Manager plays a vital role within the AdventHealth Digital Marketing team. They manage the day-to-day operations of paid search (PPC), display, video, and social strategies within a fast-paced, performance-driven environment. The SEM Manager influences the digital team by playing a key role in setting digital marketing strategy for all AdventHealth service lines and locations across any device, channel, platform, and market. They continually optimize digital media campaigns to ensure progressive lead generation, lower the cost of acquisition, and increase brand awareness. They have a passion for digital marketing and a desire to continually test, experiment, and drive the success and growth of digital campaigns.

The value you’ll bring to the team:

· Analyzes and optimizes digital campaigns on search (i.e. Google and Bing), display, video, and social networks for a variety of service lines and locations.

· Manages and optimizes paid search campaigns on Google and Bing

· Continually works in coordination with our CRM & Analytics team on audience strategy, identifying and executing against targeted first-party and third-party data to achieve campaign goals

· Manages and optimizes display and video campaigns through DSPs, ad networks, as well as direct buys with partners

· Plan, perform, and analyze digital experiments and A/B/n tests across all segments of the digital funnel.

· Develops and maintains brand search strategy & implementation for all regions to minimum performance standards with limited oversight

· Manages monthly brand search budget, and optimizations

· Paid media annual goal setting and building quarterly goals for including channel and media mix recommendations in conjunction with sr manager

· Holds media agency accountable to minimum performance standards with support from leadership

· Demonstrates core knowledge of all volume driving campaigns within paid media

· Monitor paid search account activity constantly to provide insight on creative improvements and opportunities for optimization

· Conducts bi-monthly analysis of performance dashboards and reports, providing feedback and actionable recommendations based on data, as well as educating stakeholders on the progress of the campaign.

· Provides channel, tactical, and budget recommendations in coordination with Digital Strategy team for full-funnel media campaigns based on the business needs of various service lines and locations.

· Presentation of campaign results and insights to a variety of internal teams and stakeholders

· Regularly works in conjunction with all digital marketing teams (i.e. web, content, social media, etc.) to ensure alignment and coordination in achieving campaign goals.

· Occasionally assists in aspects of search engine optimization (SEO)

· Drive Digital Innovation through new platforms, methodologies, process, and programs

· Remain educated on latest search engine trends, signals and market share, and communicate this knowledge to the team

· Build and maintain positive rapport with clients and team members, partner agencies, photographers and other vendors

Qualifications

The expertise and experiences you’ll need to succeed:

KNOWLEDGE AND SKILLS REQUIRED:

· Strong verbal and written communication, relationship and presentation skills

· Ability to learn new industries and new business models quickly to apply the most effective internet marketing initiatives to achieve client goals

· Attention to detail with the ability to efficiently multi-task in a deadline driven atmosphere

· Ability to work independently or on teams to meet goals

· Ability to think creatively; identify and resolve problems; make data-driven decisions

· Proficient in managing moderate to large scale paid search and display accounts in a variety of different business markets

· Analytically minded with knowledge of website analysis programs (Amplitude experience is a plus)

· Detail oriented and organized

· A/B and multivariate testing

· Knowledge of Google AdWords, Bing Ads, Facebook, DSPs, and various ad networks and platforms

· Solid Understanding of Search Engine ranking factors, algorithms and principles

· Skilled managing and planning a marketing budget

· Ability to manage and hold accountable PPC team and online advertising budget

EDUCATION AND EXPERIENCE REQUIRED:

· 5 years’ experience in PPC and display management with demonstrable campaign success

· Bachelor’s degree in Marketing, Business, IT, or Communications OR 5 years related experience

LICENSURE, CERTIFICATION OR REGISTRATION PREFERRED:

· Google Ads Certification, DoubleClick Certification

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.

Category: Marketing & Communications

Organization: AdventHealth Corporate

Schedule: Full-time

Shift: 1 - Day

Req ID: 24022999

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.