United Spinal Association Jobs

The Pond Guy's Marketing Team continues to grow and look for talent. We currently have 15 top-performers on our marketing team, several who have joined in the last 3 years. Not only do we grow together, but we also stay together. The team has had 100% retention for 6 years! The key to that success is culture. Our team is positive, collaborative, and well-resourced with the latest technology. Additionally, we work on a wide variety of interesting projects.

Looking for growth opportunities? Well, we're looking for you. Apply today!  

Watch now to learn about The Pond Guy: https://qrcodes.pro/sIkmTV{target="_blank" rel="noopener"}

Job Description

The PPC Specialist will be responsible for planning, optimizing, implementing, and analyzing paid and organic search engine marketing activities. They will be at the forefront of new search technologies. The position is the key to future company growth and will be responsible for the top-to-bottom coordination of our pay-per-click (PPC) campaigns. The ideal candidate must possess a keen understanding of paid search. 

Responsibilities

Here are some examples of the actual work your day would include.

• Act as a specialist of the search engine marketing channel by planning, developing, and implementing comprehensive paid search strategies
• Create and manage paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads, Microsoft Ads, etc.
• Manage Search, Shopping, Display, Remarketing, and Video advertising campaigns
• Conduct keyword research, write ad copy, and establish bidding strategies to meet and exceed company KPIs
• Analyze paid search campaign results and adjust strategy and budgets accordingly
• Develop and execute A/B test experiments for campaigns to discover the most effective campaign configurations
• Use GA4 to develop insights and action items intended to improve paid search performance and meet client goals
• Demonstrate advanced proficiency in PPC strategies and maintain up-to-date knowledge of emerging technologies within the search and digital landscape
• Monitor and manage Google Merchant Center accounts to ensure optimal performance and adherence to guidelines
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team
• Collaborate with individuals from several departments

Don't know about ponds? That's ok! You'll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of The Pond Guy's proactive approach to pond management.

Skill Set

To be successful in this role, you need to have a certain amount of knowledge and skills:

• Fluency in Google Ads and Microsoft Advertising
• 3-4 years experience planning, launching, and managing search marketing campaigns across Google Ads and Microsoft Advertising
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Working knowledge of GA4 (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search
• Strong analytical skills with ability to drive meaningful actions from large data sets
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work

This position requires manual dexterity for ty