Job Information
SAP Sr. Field Marketing Professional (f/m/d) MEE (German) in Berlin, Germany
We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
YOUR FUTURE ROLE
At WalkMe, now part of SAP, we're revolutionizing how businesses interact with technology. We’re seeking a dynamic Sr. Field Marketing professional (f/m/d) to drive marketing strategy and demand generation in the MEE Region — an essential growth market for our business. This critical role will shape and execute integrated marketing efforts to align with global priorities and empower the regional sales team to exceed revenue targets.
Key Responsibilities:
Collaborate with regional (MEE) sales leadership to develop localized marketing strategies that accelerate pipeline and deal velocity.
Create, execute, and measure demand generation programs leveraging global campaigns and regional insights.
Plan and manage events, co-marketing activities with SAP market units, and campaigns to deliver leads and optimize the customer experience.
Partner with global marketing teams to align on regional paid media, PR, social campaigns, partner marketing, and website content requirements.
Track and report ROI on regional programs and marketing sourced/influenced pipeline, ensuring effective budget management.
Support sales enablement through communication tools, materials, and follow-up strategies.
YOUR PROFILE
Several years of B2B marketing experience, in enterprise software within Germany / CEE or DACH region.
Bachelor’s degree or equivalent, with expertise in demand generation, event planning, digital marketing, and analytics.
Strong analytical and data-driven decision-making skills to optimize marketing performance.
Proven ability to work cross-functionally, both locally and internationally, in a fast-paced environment.
Knowledge of CRM and automation tools like Salesforce, Demandbase, or Pardot.
Exceptional communication and project management skills.
Native German speaker.
Personal Attributes:
Self-motivated, results-driven, and structured.
A proactive problem-solver with high energy and passion for growth.
Entrepreneurial and adaptable to a rapidly expanding business.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. (https://one.int.sap/me@sap/jobs_at_sap#17498858-1050-415e-8d82-21f91655666b_96fc) Specific conditions may apply for roles in Vocational Training.
Requisition ID: 419891 | Work Area: Sales | Expected Travel: 0 - 70% | Career Status: Professional | Employment Type: Regular Full Time | #LI-Hybrid