Job Information
Hilton Marketing Executive in Da Nang City, Vietnam
With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travelers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.
If you want to work for the Number one hospitality company in Vietnam as certified by Great Place to Work and grow your career rapidly, this is the position for you. We provide a fun and engaging culture that makes work not just fun but fulfilling. Don’t miss out on this opportunity to make a difference.
Position Statement (if any)
Implement all Marketing Planning & Execution strategies. Accountable for management, execution and measurement of all aspects of the marketing/branding strategies to include, but not limited to: Positioning, Marketing Budgets, Social Media, Websites, Advertising, Collateral, and Content.
All efforts should be focused on maximizing performance. Success measures include: budget achievement, increasing top line revenue, optimizing expenses and achieving channel/market share objectives.
What will I be doing? Position Summary (bullet points)
As the Marketing Executive, you will be responsible for performing the following tasks to the highest standards:
·Builds a close alignment with on-property, managed marketing, and brand marketing teams.
·Successfully executes the strategic and tactical elements of the annual marketing plan and iterative
commercial need.
·Strong project facilitation skills, with the ability to prioritize multiple projects at once.
·A passion for learning and staying on the cutting edge of new digital strategies, trends and technologies. This may include attending related trade/business events, conferences and workshops.
·Highly adaptable to seasonality and shifting priorities.
·Prepare and process purchase orders and check requests.
·Research and cold call unknown clients keeping up to date records of said client opportunities.
Marketing Planning & Strategy
• Branding & Positioning: Establishes all messaging, positioning and marketing strategies, understanding the
impact to the hotel’s business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.
• B2B Sales & Catering Marketing Support: Collaborates with the Commercial Manager to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS and B2B Groups. Liaison with C&E (Catering & Events) Team to support menu design and B2B marketing efforts for local and group catering.
• On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations.
• Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and product concepts.
• Content & Asset Strategy: Manages the strategic direction on all consumer facing marketing materials, including but not limited to: Website Content, 3rd Party Sites, Digital & Print Advertising, On-Property & In-Room Collateral, and Sales Tools.
• Reporting: Works with Commercial team to utilize data to make strategic decisions focused on optimizing performance.
• Partnerships:
o Internal Partnerships: Works with and leverages internal corporate partners including but not limited to
Brand Marketing and the eCommerce group if any
o External Partnerships: Identifies partnership/sponsorship opportunities for joint outreach that align to
the hotel’s positioning Hotel, Ownership & Corporate Meetings, Presentations and Reports
• In coordination with Commercial team, presents out on marketing activity and performance results utilizing supporting data and maintains a forward-looking analysis/plan and strategic direction.
• In coordination with Commercial team, helps prepare marketing activity reports on regular cadence and on an as needed basis.
Direct Reports (if any)
n/a
What are we looking for?
AMarketing Executiveserving Hilton Brands is always working on behalf of our Guests and working with other Team Members.To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
• Extensive knowledge of marketing communication mediums to include but not limited to traditional, digital, and
social channels.
• Ability to perform critical analysis and to manage extensive amounts of information.
• Excellent written skills sufficient to produce internal/external sales and marketing communication
• Excellent presentation skills.
• Ability to effectively navigate the enterprise and communicate with department heads, executive committee
members, team members and corporate leaders.
• Ability to manage multiple projects and achieve deadlines.
• Media buying experience, both traditional and digital.
• Copy development.
• Software/Program Skills/Knowledge:
□Microsoft Office (Word, Power Point, Excel & Outlook)
□Graphic design software
□Social Sites and other applications
□CMS platforms
□Digital analytics
Qualification Standards
Education:
• Bachelor’s Degree required
o Emphasis in marketing and/or public relations preferred
Experience:
• 1 year of combined marketing, advertising, and/or ecommerce marketing experience.
• Prior experience analyzing marketing and eCommerce reports is required
• Prior hotel/travel industry experience preferred, but not required
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! With an industry leading team member travel program as well as lots of other amazing benefits, the Hilton Garden Inn Danang is the ideal place to grow and flourish in your career.
Job: Sales
Title: Marketing Executive
Location: null
Requisition ID: HOT0BGSW
EOE/AA/Disabled/Veterans