United Spinal Association Jobs

About FlightSafety International FlightSafety International is the world's premier professional aviation training company and supplier of flight simulators, visual systems and displays to commercial, government and military organizations. The company provides training for pilots, technicians and other aviation professionals from 167 countries and independent territories. FlightSafety operates the world's largest fleet of advanced full-flight simulators and award-winning maintenance training at Learning Centers and training locations in the United States, Canada, France and the United Kingdom. Purpose of Position The Digital Media Manager, Senior is responsible for managing & executing a multi-million-dollar, global media strategy to meet and exceed established business objectives. This role oversees all awareness, consideration, and conversion driving display activity for FlightSafety International, with a supporting role to paid search efforts. The ideal candidate would thrive in a fast-paced environment, can prioritize, and manage multiple projects, and demonstrate strong interest in emerging media, technology, creative and measurement decisions across the ever-changing digital landscape. Tasks and Responsibilities Media Strategy and Execution: Plan and oversee all offline and online media activities, including but not limited to web, SEO/SEM, email marketing, social media, and display advertising campaigns. Email Marketing Ownership: Develop and manage the brand's email marketing calendar, ensuring timely, effective execution aligned with broader campaign objectives and marketing strategies. Marketing Performance and Reporting: Analyze customer experiences across digital and offline channels, measure campaign performance against KPIs and ROI, and deliver regular performance reports/dashboards and actionable insights to internal stakeholders. CRM Data Management: Organize and maintain CRM data, identifying relevant segments to drive strategic conversion behaviors. Collaborate with Sales and Operations to drive high potential customer segments to open capacity training programs and devices. Creative and Collateral Process Management: Oversee the end-to-end project management of creative and collateral development processes, with support from the Marketing Coordinator, to ensure timely and high-quality delivery. Ensure up-to-date web content and collateral in alignment with marketing and sales initiatives. Cross-Functional Collaboration: Partner with external media agencies and vendors to optimize the media program. Collaborate with internal teams, including Sales, to leverage insights on trends and media performance, ensuring cohesive teamwork. Team Leadership: Supervise and mentor team members, including the CRM & Digital Marketing Coordinator and Marketing Coordinator, fostering a results-driven and collaborative culture of excellence. Budget Oversight: Oversee media budget, optimizing spend and resource allocation based on campaign performance, market trends, and overall business objectives. Minimum Education Bachelor's degree in Marketing, Communications, Social Sciences or related field Minimum Experience 8-10 years' relevant experience 7+ years' experience in paid media (agency or client) Knowledge, Skills, Abilities Digital marketing knowledge, skills, and experience with luxury consumer brands Good judgement and strong collaborative skills, with the ability to navigate and influence across different functions of an organization. Ability to move at a fast pace, prioritize and quickly shift focus as needed. Strong analytical skills. Visionary thinker that can ideate new and exciting approaches. Ability to implement brand guidelines and apply brand lens to all executions. Experience planning and distributing marketing content to drive engagement. Proficient with Microsoft Office suite or related s