United Spinal Association Jobs

The Senior Marketing Campaign Plannerwill be an individual contributor that is responsible for the planning and execution of marketing activities supporting the objectives developed in strategic marketing plans on a global/regional, segment or product basis. Works using own initiative, able to deal with an element of ambiguity. Works with minimal guidance & direction from manager. In this role you will oversee all aspects of our marketing campaigns, programs and tactics including objective and target setting, developing the plan, providing guidance on the assets/offers for our customers and partnering across legal marketing to ensure flawless execution. About the Role In this opportunity as a Senior Campaign Planner, you will: Create B2B marketing campaign plans and integrated programs for the FindLaw business to drive net new acquisition. Work with our demand gen team partners to implement, track, measure, assess and optimize efforts at varying levels of the campaign and across channels based on a variety of objectives. Brief and oversee the campaign related work of internal and external agencies, channel partners and creative partners, such as designers, content creators, demand generation specialists, etc. Ensure campaign goals/ KPIs are defined (utilizing reverse funnel methodology) tracked (during development phase) and measured. Work within an increased budget at this senior level, and report any overspend. Plan and execute traditional marketing channels, as well as digital marketing and supporting lead generation to engage and convert customers and prospects to acquire, upsell and cross sell. Work with brand, content and solutions marketing teams to ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels we are utilizing for our campaign. Review regular reports of campaign results, including web analysis and evaluation of KPIs. We have talented campaign analysts within the team to partner with, but this role is expected to pull self-serve reporting for basic performance metrics within our existing tools to make quick decisions to optimize - Salesforce, Tableau, Adobe Analytics (training is available). Ensure marketing materials are accurate, customer-centric and effective. Stay curious with emerging trends in marketing and adapt those learnings to your campaign roadmap. You are comfortable with the "gray area" and work with your manager, team members, and business partners to drive outcomes, are motivated by change and will work to achieve business objectives. Accountability Meeting and exceeding marketing contribution to sales goals for the FindLaw business. As outlined in your plans, you will meet prospect and qualified lead targets that translate to tele-qualified leads and opportunities that close. You will increase traffic to the web, ensure engagement with the content we are promoting, and plan for a path to nurture and convert those visitors to highly engaged customers. You will be responsible for TOF and MOF engagement. You will have the ability to pull more levers in earlier stages, but partnership with the demand gen and sales development teams will be critical for feedback to appropriately "fill the funnel" and nurture leads accordingly. About You You're a fit for the role of Senior Campaign Planner if your background includes: 5+ years in results driven, B2B digital and offline campaign strategy. Bachelor's degree in marketing or related field (or equivalent experience). Experience using key marketing reporting tools such as Salesforce, Adobe Analytics, Tableau Strategic understanding of marketing automation platforms such as Eloqua, lead scoring strategies, and the marketing funnel stages (leads aka MQL, SQL, etc.). #LI-JK3 What's in it For You? You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through: Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 da s a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking. Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact. Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. Accessibility As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for... For full info follow application link. As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.