Job Information
Dish Network eCommerce Marketing Sr. Lead in ENGLEWOOD, Colorado
Company Summary
DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and Responsibilities
This position will lead eCommerce efforts within DISH TV, including leading a cross-functional team to drive onsite engagement and conversion and drive sales throughout the lifecycle. You will be a key member of the Video Services Marketing digital media team and will be responsible for managing activation, conversion, and sell-in targets for our brands. To achieve your goals, you will lead and manage key initiatives to rapidly iterate and optimize the onsite funnel and marketing tactics in a dynamic competitive environment.
In this role, you will work directly with various departments across DISH TV as well as Sling to develop acquisition and media strategies, monitor and assess performance of our sites, and optimize the onsite experience via test and learn. These teams include but are not limited to product, marketing strategy and media partners, marketing analytics, and our internal creative agency.
Key Responsibilities:
Drive innovative website and ecommerce projects that support new customer acquisition and sales growth through dish.com as we launch new site experiences and capabilities to modernize the digital customer experience
Develop a site merchandising calendar, testing roadmap and lead creation of test plans to improve site KPIs
Create, monitor and share reporting to identify opportunities to improve the performance of site experiences and marketing campaigns to create frictionless customer journeys
Use best practices, industry insights and competitive reviews to identify opportunities for conversion improvement
Partner across internal teams and vendor partners to deliver high impact digital campaigns that achieve new customer acquisition goals
Support seamless alignment of marketing, sales and customer insights to build and execute successful go-to-market strategies
Act as the voice of the customer to strategically assess and provide feedback on acquisition, customer journey and corporate wide initiatives
Drive new content creation, site experience planning and execution in collaboration with brand and design teams inclusive of personalization and promotions
Effectively manage collaborative work with cross functional partners including marketing, digital media, UX design and IT
Skills, Experience and Requirements
Education and Experience:
A bachelor’s degree in marketing or a similar field preferred
Minimum of 4+ years of experience in digital marketing, site merchandising or eCommerce
Skills and Qualifications:
Experience in both leading and implementing of successful website campaigns
Experience with Adobe (Adobe Target, AEM, Analytics, etc) or similar platforms strongly preferred
Understanding of web development and web design best practices
Knowledge of content creation methodologies and processes
Sound qualitative and quantitative analytical skills and experience with analytics programs such as Adobe Analytics, Google Analytics or Quantum Metrics
Strong organizational and project management skills to thrive in a fast-paced digital environment, working iteratively to meet deadlines
Able to synthesize, prioritize, and drive results with a high sense of urgency
Strong interpersonal and communication skills with experience collaborating with cross-functional teams
Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer - Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We are a true merit-based organization and work hard so there are no artificial barriers to one's potential success. DISH is committed to a workforce where everyone's opportunities are limitless.
Consistent with this commitment, DISH will endeavor to provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to the employee or others, or is otherwise not required by law.