Job Information
Robert Half Director of Marketing in Fort Washington, Pennsylvania
Description
We are looking for a Director of Marketing to join a software & technology solutions company in the packaging industry, located in Fort Washington, Pennsylvania. As a part of this role, you will be responsible for developing and executing marketing strategies, driving inbound leads, and collaborating with sales teams to ensure the success of marketing campaigns.
Responsibilities:
Develop and implement comprehensive marketing strategies and demand generation campaigns
Create and manage the budgeting and reporting infrastructure necessary for planning and measuring campaign outcomes
Enhance our demand generation email campaigns and nurturing streams to improve conversion rates
Collaborate with sales teams on targets, campaigns, scoring, follow-up strategies, lead management, and reporting
Develop sales playbooks, templates, presentations, and other aids to support the sales team
Provide necessary tools, knowledge, and content to the sales team to guide sales contacts
Work with sales to develop a plan for industry conference participation
Oversee the content and effectiveness of the corporate website
Ensure branding standards and templates are current and well communicated.
The ideal candidate will have experience in:
Campaign Planning
B2B Saas
Demand Generation
Lead Generation Campaigns
Drive Lead Generation
Marketing Strategy
Sales Enablement
Email Campaigns
Requirements
Qualification:
8 years' experience, specifically in B2B demand generation
Proven track record in B2B SaaS marketing
Ability to Drive Lead Generation effectively
Strong grasp of contemporary Marketing Strategy development
Experience in Sales Enablement and its integration in marketing effort
Proficiency in creating and managing successful Email Campaigns
Demonstrable leadership skills and ability to manage a diverse team
Excellent communication and presentation skills
Ability to work with cross-functional teams to achieve business goals
Strong analytical skills to measure and optimize marketing campaigns
Proficiency with marketing technology and software-salesforce
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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