Job Information
Abbott Digital Marketing Executive (Nutrition Division) in Ho Chi Minh City, Vietnam
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
Summary:
Supporting Digital Marketing Manager to drive Digital Marketing implementation.
Drive timely, fact-based business decisions by tracking, analyzing, interpreting, and applying key metrics of Digital Marketing.
Contributing into the Digital Transformation roadmap.
Reporting directly to: Digital Marketing Manager
High frequency of interaction: Brand teams, Cross Function Teams and external Partners
Working location: Melinh Point, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM city.
Core job responsibilities:
Main responsibilities:
Manage all operational tasks for digital marketing campaigns together with respective internal and external partners
Deliver digital specific Marketing support across all online channels including development and maintenance of owned media: websites, social fanpages/ channels.
Assist Digital Marketing Manager on tracking performance of lead generation & D2C campaign daily by working closely with media agency and CRM team.
Identify source of growth and improvement of performance media to drive for efficiency and effectiveness.
Understand our key 1st Party Data, support push to digital channel for accurate targeting purposes.
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
Assist to improve the digital presence of the company in accordance with market trend
Collaborate cross-functional execution team and external partners to deliver the best performance
Filed monthly digital spend and report of respective brands.
Other tasks assigned by manager.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience :
Industry & Position experiences ：
Familiar with nutrition and FMCG industry marketing is a plus
Experienced in understanding target audience insights in purchse making decision and media media behaviors and devising digital thematic and conversion-driven campaigns
Experienced in using digital media platforms (Google Adwords, Facebook Business, Google Analytics, Socialbakers, SimilarWeb)
Demonstrable experience in developing and maintaining owned media: website, Facebook/ Instagram fanpage, Youtube channel, SIS on ecommerce
Up-to-date with the latest trends and best practices in online marketing and measurement
Core Skill Requirement:
Language Skills: English proficient
Computer Skills: able to utilize computer programs: Microsoft Office
Analytical abilities and data-driven thinking
Digital marketing execution : digital marketing platform understanding, digital campaign optimization
Core Trait/Behavior Requirement:
Good interpersonal and communication skills
Self-starter, aggressive for constant improvements
Capable of timely and fast, accurate deliverables
Strong at adaptability and cross functional team collaboration
Strong self-driving and self-promotion
MINIMUM EDUCATION REQUIRED
- Bachelor’s Degree or Above in Marketing or related field is required
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com