Job Information
Abbott Assistant Trade Marketing Manager in Hong Kong, China
This position is responsible for assisting the development of trade marketing strategy to achieve defined business objectives across all product categories and corporate image building.
Key job responsibilities are as follows:
Builds channel marketing strategies and plans for Abbott Nutrition brands by defining what differentiates Abbott Nutrition brands in Pediatric segment
Leverages segmentation data, digital insights, and trade trends to prioritize channel content and activities to drive maximum value
Tracks trade marketing performance by leveraging a variety of data sources to understand customer/consumer behaviors and drive results
Aligns channel activities across Sales and Marketing
Combine qualitative and quantitative data customer, and market information to guide content development and drive demand creation
Uses consumer, shopper, and customer data that drives optimal ranging, merchandising, in-store visibility, pricing, and promotion outcomes across the region
Collaborates cross-functionally to leverage shopper information to inform channel marketing strategies
Owns the operating budget, ROI analysis
Skills and experience required:
Minimum of 6 years’ experience in trade marketing, preferable in FMCG sector
Strong project management, presentation & interpersonal skills
Strong analytic in business data management and drive value-adding insights
Budget management experience is required
Proactive and able to work under stress
Able to promote cross functional effectiveness
Decision making oriented & able to quickly react to changing environment.
Fluent in Cantonese, English and Mandarin
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com