Job Information
Humana Senior Copywriter in Lansing, Michigan
Become a part of our caring community and help us put health first
Humana’s The Hive is looking for a Senior Copywriter to join the team! The Hive is Humana's in-house agency, a creative collective built exclusively to support the business and the brand. We are responsible for creative content development across all media and enterprise brand identity management for a diverse portfolio of Humana brands. Our core purpose is to create compelling brand expression and cohesive consumer experiences that enhance brand perception, build trust, and influence choice.
The Senior Copywriter role is a critical conceptual thinker and leader within the Hive’s agile pod operating model. They are responsible for the development of strategic creative for marketing campaigns, individual growth and team coaching within the copywriting function, and managing the brand voice and verbal expression across both master brands, Humana and CenterWell. The Senior Copywriter uses creative writing expertise, business and brand insights, and analysis of moderately complex situations or data to recommend creative and strategic solutions for print, digital and environmental applications. This is a nationwide remote position.
Key Role Functions
Strengthen consumer perception and corporate reputation by ensuring consistent, accurate use of the brand identity across all internal and external communications
Collaborate with agency team to develop creative briefs, provides art direction to the team and external agency partners, and present strategic concepts to internal marketing partners
Translate business and brand objectives into creative strategy for brand identity systems and integrated marketing campaigns
Ensure brand consistency, campaign continuity, and creative quality within assigned agile pod as well as adjacent lines of business
Develops creative content for all media including print, digital, social, video, and environmental applications
Accountable for the creative development process from concept through final implementation
Foster a collaborative creative culture and provide constructive critique that elevates outcomes
Negotiate daily creative priorities and ensure the right resources are aligned to projects
Proactively communicate progress against budget and schedule requirements.
Advise on relevant industry trends and establish creative development best practices
To be successful in this role, you are a strategic writer with proven ability to write original copy for marketing campaigns and oversee all aspects of translating brand voice and managing the verbal identity across a broad portfolio. You must be able to lead people and process to build dynamic brand identity systems and deliver exceptional creative that enhances brand value. Ultimately, you are a brand advisor and creative catalyst who will build a collaborative culture with the agency team, internal business and marketing partners, and external agencies.
Use your skills to make an impact
Required Qualifications
Bachelor's degree in Advertising, Journalism, Marketing, or Communications
5+ years of copywriting experience in ad or creative agency
Strategic thought leader with the ability to transform business needs into compelling consumer language
Deep understanding and experience in consumer communications
Intellectual writing approach, ability to translate strategy and business needs into appropriate language solutions
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$78,400 - $107,800 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.