Job Information
Atricure, Inc. Product Marketing Manager - Cardiac Surgery in Mason, Ohio
Product Marketing Manager - Cardiac Surgery Mason HQ, 7555 Innovation Way, Mason, Ohio, United States of America Req #2139 Wednesday, June 26, 2024 Who We Are AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure's Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure's AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure's Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure's cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure. We foster a culture of inclusion by embracing diverse experiences and individuals where everyone's authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally. What Impact You Can Make The Product Marketing Manager - Cardiac Surgery will be responsible for downstream support of Concomitant Surgical Ablation products, AtriCure's largest product portfolio. This role must be able to work on cross-functional teams in support of current and new products and in support of new clinical programs to expand the portfolio. This role will also interface with the sales and commercial teams to develop and launch materials/programs to drive awareness and routine adoption of the therapy. This includes Research and Development, Sales, Marketing, Clinical Affairs, Operations, Finance, Quality Systems, and Regulatory. Contribute to overall Open Concomitant franchise strategy roadmap initiatives and execute on business plans to grow the product line Strong communicator with the ability to develop patient focused Open Concomitant initiatives and materials Align with field sales team to refine and implement marketing strategies and programs Work closely with Research and Development for sustaining activities and manage assigned products Execute on essential marketing support activities, material updates, social media content, regulatory reviews, and internal website updates Implement qualitative and quantitative voice-of-customer input for product and campaign initiatives Establish relationships with key opinion leaders to assist with voice-of-customer activities Educate, advise, formally present to, and interact with customers in support of business goals/objectives Propose positioning, messaging, and market segmentation strategies for advertising, physician education programs, tradeshows, and podium strategy Monitor competitive landscape to enable the franchise to develop better informed strategies, input into product pipeline, and communicate internally to relevant stakeholders Work with all departments to execute effective product and data launches, and ongoing support to achieve sales performance goals Support Sales Training in onboarding of new reps and in launch training for new products What You Bring Bachelor's degree in marketing, biomedical engineering, or a related field (MBA or MBA or advanced degree preferred) Minimum of five to eight (5-8) years successful sales/marketing or related experience, especially in cardiac surgery or cardiovascular medical devices Ability to influence cross-functional teams without formal authority, such as engineering teams Builds and nurtures relationships inte