Job Information
Medtronic Marketing Director - Cardiac Ablation Solutions, MN in Mounds View, Minnesota
Careers that Change Lives
The Marketing Director for the Cardiac Ablation Solutions (CAS) team will be responsible for developing and implementing commercial marketing activities for assigned products within the CAS portfolio. This entails managing a team of product and marketing specialists to drive commercial marketing strategies and launch plans. The role also involves ownership of several Integrated Business Planning (IBP), S&OE, IBP, and Strat Plan activities. The individual is a strong leader, effective coach, strategic thinker, deliberate executer, committed team player and close collaborator, focused on team and market success.
In conjunction with sales and global regions, the Director will lead a team to develop and execute comprehensive product marketing plans that include competitive strategy, pricing analysis, sales forecasting, product launches, and inventory management.
This position will support the Cardiac Ablation Solutions (CAS) Operating Unit (OU) in advancing our capability to disrupt and lead the electrophysiology market. This position reports to the Vice President Global Marketing & Strategy.
A Day In The Life:
Deeply understands the CAS, competitive and customer (physicians, patients, administrators, and payers) trends, and regional market dynamics to make strong contributions to the development of the global strategic plan, product pipeline and annual operating plan.
Develops annual Marketing plan that establishes clear objectives, strategies, initiatives, and metrics to reach overall business goals.
Plans and manages annual budget.
Manages the hiring, development, and performance of a highly talented team. Cultivates career growth and fosters development opportunities aligned with their career objectives.
Manage global communications and overall activities associated with product supply constraints, inventory health, and phase-in/phase-out planning and execution.
Leads and coordinates product launches, product management, and market research activities spanning the assigned portfolio
Strong partnership and collaboration with sales organization
Partners closely across other marketing functions and organization.
Business management: Analyzes and presents quarterly business reviews and partner with OU led and/or Region led OUs relative to business drivers and business insights.
Provides strategic planning and execution for global congresses, NSM, and advisory board meetings.
RepresentsCAS on U.S. pricing board and drive price preservation and reimbursement strategies globally.
Drives alignment internally and across the regions, arguing for and ensuring availability of resources required to execute their respective business strategies.
Works closely with the Clinical strategy partners to develop and execute clinical dissemination roadmaps and plans.
Builds and leverages strong global Voice of the Stakeholder and Key Opinion Leader partnerships for feedback in Commercial strategy and tactics.
Track KPIs for key programs, tactics and activities and establishing regular state of the business communications to key stakeholders
Oversees global forecasting and inventory management (S&OE) in partnership with Supply and Sales Ops teams.
Oversees US strat plan process
Travels domestically and internationally in support of customer engagements and internal Medtronic activities up to 30% of time.
Team leadership
Lead and develop team of product and marketing specialists and managers
Builds team to support growth, bringing in strong talents.
Motivates team and creates positive environment for success.
Oversees professional development and growth of team members.
Leads planning, communications and execution of marketing activities
Must Have:
Willing to relocate to MN (Mounds View facility based role)
Be in office per company guidelines
Bachelor’s Degree
10+ years' experience in Marketing in medical device, pharma or healthcare industry (8+ years with Advanced Degree)
5+ years of managerial experience
5+ years’ experience in product/therapy marketing or market development
Experience in launching and scaling new products
Building strong marketing programs and campaigns to drive business results
Nice-To-Have:
MBA or other Masters Degree.
Strong multi-disciplinary skills in business and financial analytics, modeling, strategic planning, marketing, marketing research, public speaking, influencing, and negotiation is strongly preferred.
Demonstrated leadership abilities and competitive mindset.
Able to think strategically and shape future business direction.
Strong history of collaboration with field/sales personnel.
People management with focus on talent/team development.
Has worked with geographies and teams outside of the United States.
Demonstrated understanding of global medical device economics and pricing.
Experience in or knowledge of direct to consume and direct to patient marketing strategies and programs.
Ability to develop and deliver effective presentations to a variety of audiences.
Proven experience and results working cross-functionally in a matrix organization.
Ability to manage and track multiple priorities with both short- and long-termtimelines.
Ability to quickly develop relationships and rapport with individuals at all levels and from all cultures
Experience developing brand strategy and tactics to grow volume and market share
Eagerness to learn and expand responsibilities and to grow your career through the continuous learning experience and a “how can we do better” mindset
Experience analyzing data and synthesizing it into presentable information to drive action
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager, recruiter or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
Min Salary
184800
Max Salary
277200
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.