Job Information
American Express Director - Direct Marketing Channels in New York, New York
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Build a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.
How will you make an impact in this role?
Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and Co-brand cards.
Within Small Business Marketing, the Customer Growth Marketing Team is responsible for deepening engagement with our existing Customers to accelerate growth and momentum for the business. The Director of Direct Marketing Channels will define our Customer channel and treatment strategy across Email and Direct Mail and collaborate with partners across the enterprise to deliver results through improved channel performance and processes. The Director will lead a large team of versatile marketers and must have a passion for people leadership and a proven ability to motivate and inspire impactful teams.
Key Responsibilities:
Develop a clear and compelling marketing strategy for both Email and Direct Mail to deliver on current year targets and position the channels for ongoing, multi-year growth
Define opportunities to profitably grow revenue across a suite of products and treatments; including, enhancements to offers, targeting, creative, conversion journeys, and channel-specific tests and capabilities innovations
Lead channel forecasting and results analysis; optimize channels and flex plans as needed to meet investment and performance objectives
Build and cultivate relationships with internal partners and external agencies to identify, prioritize, and implement growth opportunities (incl. GCS Marketing, GCS AIM, Product, Risk, EDDS, Consumer, etc.)
Develop comprehensive understanding of channel landscape both internally and externally to support ideation and innovation
Ensure team adherence to relevant marketing processes and controls
Lead and develop a team of 14 FTEs 6 Marketing Operations Analysts
Minimum Qualifications
8 years of experience across Marketing, Product, Strategy, or a function with transferrable skills
Ability to think strategically, assess critical business needs, and identify actionable solutions
Analytical approach with expertise in using data to make decisions, prioritize, and demonstrate impact
Robust financial acumen with the ability to evaluate ROI, define a strategy to deliver on targets, and drive profitable growth
Outstanding influencing and negotiating skills, with the ability to manage both internal and external relationships across varying remits
Excellent communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment
Energetic leader who models resilience and optimism in the face of challenges
Exceptional people leader who can empower and coach a team to succeed, and invest in talent across the team, specifically in career and development
Qualifications
Salary Range: $130,000.00 to $205,000.00 annually bonus equity (if applicable) benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Job: Marketing
Primary Location: US-New York-New York
Schedule Full-time
Req ID: 24011570