Job Information
Amazon Senior Digital Marketing Manager, Paid Services in Shanghai, China
Description
Amazon Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total unit sales come from third-party selection. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon’s 19 overseas stores, and supporting local Sellers’ success and growth on the Amazon. Our vision is to be the first choice for all types of Chinese business to go globally.
Amazon is actively broadening its Paid Service strategy on a global scale, and we are in search of a seasoned Senior Digital Marketing Manager to join our dynamic marketing team. In this role, you will hold significant responsibility in crafting and implementing digital marketing strategies. Your main focus will involve overseeing marketing communications of Paid Services on both paid and owned media to enhance product awareness, consideration and adoptions. Collaboration with brand and product marketing managers, agencies, as well as the CNGS channel marketing team will be essential for driving innovation in communication methods directed towards China-based Sellers and various Seller groups. Additionally, your input will be crucial in optimizing the performance of these media channels by employing continuous testing methodologies.
Join us and be a part of a team that values innovation, results, and a go-better attitude, in a role that promises not just growth but a chance to be at the forefront of industry change.
Key job responsibilities
Develop comprehensive digital marketing strategies in alignment with overall business objectives.
Collaborate with cross-functional teams to execute integrated marketing campaigns across various media channels.
Build and maintain strong relationships with channel partners to drive engagement and optimize performance.
Analyze market trends, competitor activities, and Seller behavior to identify opportunities for growth.
Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed to achieve targets.
Stay updated on industry best practices, trends, and technologies to enhance digital marketing efforts.
Basic Qualifications
10+ years Marketing experience
Bachelor’s degree in Business, Marketing or a related field, or equivalent working experience, fluent in business English and Chinese
Proven experience in channel marketing, preferably in a managerial or leadership role
Excellent strategic planning and project management skills
Strong analytical and problem-solving abilities
Solid understanding of various marketing channels (both social and demand gen channels) and their positioning
Proven ability to influence and communicate effectively in a fast-paced and highly cross-functional organization, good communication skills to key stakeholders
Intermediate proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)
Preferred Qualifications
MBA or Master’s degree in Marketing or product management field
Familiarity with SQL; Experience with analytical tools and ability to dive deep into metrics and reporting