Job Information
IBM Global Talent Marketing Specialist - Entry level in São Paulo, Brazil
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
As a Talent Marketing Specialist on IBM's Global Talent Marketing and Employer Brand team, you'll manage the overarching strategic and tactical talent marketing and employer branding strategy and execution for one of our most critical markets. You will combine your marketing and employer brand knowledge to design data-driven solutions that help us attract quality talent at speed. In this role, you'll be encouraged to challenge the norm, investigate new and innovative solutions to help IBM meet their attraction and hiring needs around the world. You'll be supported by a team of strategic marketing and brand gurus, who lean into collaboration, and empower independent thinking and decision-making while serving as a strategic partners willing to ideate, execute and deliver by your side.
Roles & Responsibilities:
The role is an un-rivaled combination of driving traditional employer branding and talent attraction tactics while continuously embedding innovative ideas to redefine how candidates experience the IBM employer brand. You will help develop the strategy and execute at a tactical level, with focus on hiring needs globally. In this role, you will:
Build comprehensive end-to-end employer brand and talent marketing campaigns, targeting passive talent using a broad-based multi-channel approach (career site, social media, job boards, email, content, referrals, sourcing partnerships, and more).
Be hyper-focused on channel marketing best-practices and identify opportunities to proactively innovate based on the latest industry trends.
Track and evaluate campaign performance against our target KPIs to determine ROI and campaign optimization opportunities.
Manage the candidate experience of potential and future hires, using CRM technology to engage and nurture potential talent.
Partner closely with Talent Acquisition stakeholders to ensure clear understanding of hiring needs.
Required Technical and Professional Expertise
Strong presentation building skills, with heavy focus on Executive Summary presentations that center on clarity, brevity, and impact.
Excellent presentation delivery skills, along with ability to effectively manage stakeholders.
Strong experience in driving data-driven marketing solutions that drive quality talent at top-of-funnel (job views, applications, and conversions and / or candidate CRM leads)
Problem-solver with the ability and drive to quickly identify solutions that attract quality talent at speed.
Demonstrated experience in content creation, social media and digital marketing campaign design and execution.
An understanding of the nuances in some of our most critical hiring markets such as but not limited to India, Poland, Slovakia, etc.
Fluent level of English
Preferred Technical and Professional Expertise
Video editing skills, email marketing skills, end-to-end project management skills
Ambitious individual who can work under their own direction towards agreed targets/goals and with a creative approach to work.
Knowledge of Talent Acquisition / Attraction and Marketing industry; has built attraction programs at large/complex companies previously.
Solid understanding of how to attract and convert candidates.
Solid experience and a clear understanding of local nuances for early professional and professional hiring attraction
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.