Job Information
NowSecure Account Based Marketing Manager in Vienna, Virginia
Account Based Marketing Manager
Join Our Mission: To Save the World from Unsafe Mobile Apps! NowSecure is the mobile app security software company trusted by the world’s most demanding organizations and most advanced security teams.
As the standards-based mobile app security and privacy company, NowSecure protects the Mobile App Economy. The world’s most demanding organizations, innovative mobile developers and advanced security and compliance teams entrust NowSecure to safeguard millions of mobile app users across banking, insurance, high tech, IoT, retail, hospitality, energy and government sectors. Only NowSecure delivers the full solution suite of continuous security and compliance assessment with the depth, speed, accuracy, and efficiency to meet modern business demands. Dedicated to the open-source community and standards including OWASP, ioXt and NIAP, NowSecure is SOC 2 certified and recognized by IDC, Deloitte, Gartner and TAG Cyber . www.nowsecure.com
YOUR OPPORTUNITY
As an Account Based Marketing (ABM) Manager, you will be responsible for driving our account-based marketing strategies to target key accounts and maximize revenue opportunities. Your primary areas of focus will be around running ABM campaigns and ads to drive expansion and new pipeline, owning and managing 6sense, and collaborating closely with the Sales team to ensure alignment and success.
RESPONSIBILITIES
Developing and Executing ABM campaigns: Plan, execute, and optimize targeted ABM campaigns to engage key accounts and drive pipeline growth. Utilize data-driven insights to tailor messaging and content to specific buyer personas within target accounts
Manage ABM tooling: Own and manage our ABM toolset, including 6sense, Google Ads, LinkedIn Campaigns, and other relevant technologies. Leverage these tools to identify and prioritize target accounts, track engagement, and measure campaign effectiveness.
Buyer Journey Development: Refine the buyer's journey for target accounts, mapping out key touchpoints and content strategies to guide prospects through the sales funnel
ABM Playbooks: Expand on current and build more playbooks documenting ABM processes
Customer Campaigns: Develop and execute targeted campaigns to nurture and expand existing customers. Collaborate with customer success teams to identify upsell and cross-sell opportunities, deliver personalized content, and further understand their needs
Sales Collaboration: Work closely with sales leadership to align marketing efforts with sales objectives. Provide guidance to sellers on ABM best practices, campaign strategies, and engagement tactics.
Performance Tracking and Reporting: Analyze ABM campaign performance, monitoring metrics like engagement, conversions, and pipeline contribution. Deliver regular reports and insights to stakeholders, highlighting areas for optimization.
SKILLS AND EXPERIENCE NEEDED FOR SUCCESS
Bachelor's degree in Marketing, Business, or related field
2-5 years of experience in ABM, preferably within a B2B SaaS, cybersecurity environment
Proven track record of planning and executing successful ABM campaigns, driving measurable results in pipeline growth and revenue.
Expert in ABM tooling, in addition to Salesforce
Proficiency in launching and managing ads across different stages of the funnel
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Excellent communication and collaboration skills
WE VALUE DIVERSITY
We believe that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value team members who bring diverse life experiences, educational backgrounds, cultures, and work experiences.
COMPENSATION & BENEFITS
The salary band for this position ranges is competitive and commensurate with experience and performance. This position will be eligible for a competitive annual bonus and equity package.
Comprehensive Medical/Dental/Vision coverage
401K Plan + Company Match
Remote work flexibility
Home Office Stipend
Paid Parental Leave
Unlimited PTO
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