Job Information
Kohler Co. Director, Marketing Canada in Canada
Director, Marketing Canada
Work Mode: Hybrid
Location: Hybrid/onsite in Toronto; open to remote with travel for individuals in the Ontario or Vancouver areas.
Opportunity
Reporting to the VP Canada, KBNA the Director - Marketing will lead a team that is responsible for the planning, implementing, and managing the marketing programs and strategic activities across all channels for the Kohler, Sterling, and Hytec brands. This role has the responsibility for overseeing all the marketing activities which include brand management, marketing assets and programs, governance, market research, and localization of creative developed in conjunction with the US. This leader will develop and drive the overall strategy, integration and execution of the marketing functions to drive performance objectives within the Canadian market. This leader will be ultimately accountable for building world-class marketing capabilities and improving the marketing investment ROI, with key deliverables that include channel strategy, campaign management, marketing operations, public relations and KPI tracking.
Specific Responsibilities
Builds solid understanding of Canadian consumer target, with focus on plumbing journey – leveraging understanding into action across communication, innovation, retail and showroom guidance, pricing and promotions.
Plan and execute the company’s growth in net sales and profits as committed in the business plan.Recommend short- and long-range goals in support of objectives and policies and direct the development of plans and programs for attainment of goals relating to sales, marketing, manufacturing, product development, finance, human resources, and customer service.
Leads setting a consumer driven strategic vision for the business in Canada by managing Canadian associates focused on marketing, communications, distributor programs, channel support – including showroom and counter support – and research. Including execution of national and local campaigns focused on driving brand awareness and sales growth.
Establish and implement standardized and consistent business processes for the delivery of services and resource utilization in Canada. Hire, coach, train, mentor, support and conduct performance appraisals. Identify key metrics and introduce processes to support the achievement of Kohler Canada goals and objectives.
Builds innovation pipeline through US Category teams and executes launches for the Canadian consumer.
Manage distributor and dealer co-op programs, price book creation and distribution, and provide field communications to Canadian customers for topics related to the Canadian business.
Give guidance and direction to the development of general plans, budgets, and strategies; assess the effectiveness of performance of programs; allocate resources appropriately and evaluate results; and, ensure proper coordination with Canada Sales team where needed.
Constantly evaluate market conditions, taking appropriate action to enhance and safeguard the company’s competitive position.Enhance and leverage the Brand experience to lead and drive strategies in all aspects of the business to create the “ideal” brand experience.
Support strategic expansions of the Canadian business including developing the Kohler.ca website and expansion into eCommerce capabilities.Direct the planning, promotion, and exploration of channels to ensure continued and expanded sales of product offering.
Develop and execute a new product schedule that maintains the leadership position in the industry and aligns with the corporation’s mission statement and guiding principles; approve product development programs for inclusion in operating budgets, allocate resources appropriately, and evaluate results.
Represent the business in the marketplace through active participation in a variety of functions and activities; and actively interact with key customers and strive to represent Kohler Canada as an outstanding organization.
Leverage Business Team, Canada Sales team, Group and Corporate resources where appropriate to achieve net sales and profit goals. Network with Business Team resources and operations to achieve goals and share best practices.
Skills/Requirements
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com . Kohler Co. is an equal opportunity/affirmative action employer.