Job Information
Manulife Senior Marketing Manager - Acquisition/Conversion in Waterloo, Ontario
About Us
Join our dynamic Affinity Marketing Team at Manulife, where we are dedicated to expanding our customer base and enhancing customer conversion rates. We offer innovative insurance solutions (Health & Dental, Life, Travel and Mortgage insurance in partnership with our Affinity partners, advisors, agents, and brokers) tailored to the unique needs of our clients We are seeking a seasoned Marketing Manager to spearhead our acquisition and conversion strategies, driving significant growth and engagement across our customer base.
Key Responsibilities
Lead the development and execution of high-impact marketing strategies focused on customer acquisition and conversion.
Oversee a team of marketing professionals, providing strategic direction, mentorship, and performance management.
Conduct in-depth market research and competitive analysis to identify opportunities for market penetration and growth.
Collaborate with senior leadership to align marketing initiatives with overall business objectives and goals.
Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
Develop and implement advanced analytics and reporting mechanisms to track campaign performance and inform decision-making.
Forge strong partnerships with external vendors, agencies, and affiliates to enhance marketing efforts.
Stay abreast of industry trends and emerging technologies to continuously innovate and improve marketing tactics.
Lead cross-functional teams to ensure cohesive execution of marketing strategies.
Represent the marketing team in executive meetings, providing insights and strategic recommendations.
Develop long-term marketing plans to support business growth and brand positioning.
Monitor key performance indicators (KPIs) and adjust strategies as needed to achieve targets.
Champion a data-driven approach to decision-making and marketing optimization.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent preferred.
10+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry.
Demonstrated success in leading and managing high-performing marketing teams.
Advanced knowledge of digital marketing strategies and tools (e.g., SEO, SEM, social media, email marketing).
Strong analytical skills and experience with advanced data analysis and reporting.
Excellent leadership, communication, and interpersonal skills.
Ability to think strategically and translate business objectives into actionable marketing plans.
Experience with print and direct mail marketing strategies.
French language skills are an asset.
Benefits
Competitive salary and executive-level bonuses.
Comprehensive health, dental, and vision insurance.
Generous retirement savings plan with company match.
Opportunities for continuous professional development and executive training.
A supportive and innovative corporate culture.
Tentang Manulife dan John Hancock
Manulife Financial Corporation adalah penyedia layanan keuangan internasional yang membantu memudahkan keputusan dan membuat hidup lebih baik bagi nasabah. Untuk mempelajari lebih lanjut tentang kami, kunjungi https://www.manulife.co.id .
Manulife adalah Perusahaan dengan Kesetaraan Kesempatan Kerja
Di Manulife/John Hancock, kita merayakan keragaman. Kita berusaha menarik, mengembangkan, dan mempertahankan tenaga kerja yang sama beragamnya dengan nasabah yang kita layani dan untuk mengembangkan lingkungan kerja inklusif yang menerima kekuatan budaya dan individu. Kita berkomitmen untuk melaksanakan rekrutmen, retensi, peningkatan, dan kompensasi secara adil, dan kita mengatur semua praktik dan program tanpa adanya diskriminasi. Baik itu diskriminasi karena ras, keturunan, tempat asal, warna kulit, asal etnis, kewarganegaraan, agama atau keyakinan agama, kepercayaan, jenis kelamin (termasuk kehamilan dan kondisi terkait kehamilan), orientasi seksual, karakteristik genetika, status veteran, identitas gender, ekspresi gender, usia, status pernikahan, status keluarga, disabilitas, maupun alasan lain yang dilindungi oleh hukum yang berlaku.
Menyediakan akses hubungan kerja yang adil merupakan prioritas utama kita. Seorang perwakilan Human Resources akan bekerja dengan pelamar yang meminta akomodasi yang wajar selama proses lamaran kerja. Seluruh informasi yang dibagikan selama proses permohonan akomodasi akan disimpan dan digunakan dengan cara yang sesuai dengan hukum dan kebijakan Manulife/John Hancock yang berlaku. Untuk meminta akomodasi yang wajar dalam proses lamaran kerja, silakan hubungi recruitment@manulife.com .
Primary Location
Toronto, Ontario
Working Arrangement
Kombinasi
Salary range is expected to be between
$86,250.00 CAD - $155,250.00 CAD
If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.