Job Information
Bayer Director of Insights & Analytics, Women's Healthcare in Whippany, New Jersey
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Director of Insights & Analytics, Women's Healthcare
PURPOSE
As the Director of Insights & Analytics for Women's Healthcare (WHC), you will play a pivotal role in driving market, customer, and business insights and analytics. Your leadership will guide market research planning and execution, data analysis, and the generation of actionable insights that lead to strategic recommendations. This role is crucial in providing a competitive advantage and driving brand revenue and profit growth within the regional scope of WHC pharmaceuticals.
YOUR TASKS AND RESPONSIBILITIES
Drive all WHC pharmaceutical franchise market, customer, and business insights;
Lead secondary data analytics to deeply understand market trends and customer behavior for data-driven decision-making;
Create and execute a market research plan, integrating primary market research findings and recommendations;
Translate primary market research, secondary data analytics, and competitive intelligence into actionable insights;
Serve as an advisor to the business unit on strategic and tactical business decisions;
Utilize pharmaceutical data sources like IQVIA, Symphony, and Specialty Pharmacy data;
Use SAS, SQL, and/or R for data analysis;
Design, implement, and monitor key performance indicators and lead digital initiatives;
Partner with advanced analytics on machine learning modeling and market mix modeling;
Support brand strategy through situational analysis and provide input to brand plans;
Oversee agencies and vendors, ensuring compliance with market research policies;
Track and manage project financials, including budgeting and approvals.
The pimary location for this role is Whppany, NJ.
Visa sponsorship may be offered for this role.
WHO YOU ARE
Required Qualifications:
Bachelor's degree in Business, Management, Marketing, Health-Economics, Statistics, Science, Engineering, or related field;
10+ years of professional full-time industry experience in End to End Insights and Decision Science;
5+ years of relevant experience in the Pharmaceutical or Medical Biotech industry;
Solid knowledge of pharmaceutical data sources (IMS/IQVIA, SourceRx, laptop/iPad detailing, Specialty Pharmacy data, formulary data, etc.) and experience with SAS and/or R;
Ability to conduct secondary data analytics and lead market research efforts;
Strong analytical skills for drawing insights from research and analytics;
Knowledge of the US Healthcare environment across multiple segments and therapeutic areas;
Ability to persuade others through use of compelling data and insights to positively impact business decisions;
Strong verbal and written communication skills as demonstrable in presentations, succint PowerPoint stories and layout, and structured synthesis and recommendations;
Project management, team leadership skills and ability to build collaboration across all levels and disciplines;
Preferred Qualifications:
Working knowledge of Buy and Bill and implications of an account & contracted centric business;
Relevant experience in the WHC space;
Knowledge of how Public Policy could impact WHC commercial space;
Record of professional success, demonstrated through above-average performance reviews and promotions.
This role will be available for application through 3/21/2025.
#LI-US
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Division: Pharmaceuticals Reference Code 840941
Functional Area: Market Access Location: United States : New Jersey : Whippany
Employment Type: Regular Position Grade: VS 2
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